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A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box.
Boo Berry; Buzz the Bee; Cookie Jarvis; Cookie Crook and Officer Crumb; Chip the Dog; Chip the Wolf; Count Alfred Chocula; Chef Wendell (defunct); Crazy Squares; Franken Berry
In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
Here are all the best deals, discounts and freebies for National Cereal Day on Thursday, March 7 from brands like General Mills, Magic Spoon, Pebbles and more.
Morning Funnies is a fruit-flavored breakfast cereal produced by Ralston Cereals in 1988 and 1989. The name of the cereal was based on the assortment of newspaper comic strips featured on the box. Innovative packaging allowed the back flap of the box to be opened revealing additional comic strips, different on each edition of the cereal box.
Miniature license plates had been a cereal premium mainstay since 1953, and Honeycomb continued the tradition into the 1970s and 1980s with their free "in pack" mini-license plate promotion. One miniature state license plate was free inside each box, with the ability to order the whole set of 50 plates by mail for a few dollars.
Alpha-Bits cereal was invented by Thomas M. Quigley who worked for Post Cereals. The cereal was introduced in 1957 and was taken off the market in 2006. However, Alpha-Bits reappeared for sale in January 2008 with a new formulation, touting "0% Sugar!" as a "Limited Edition" cereal. The old recipe was reintroduced later in 2008.