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The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world. And it is usually classified into 4 majors: marketing management, financial management, operational management, and human resource development management.
The Marriott School offers ten Bachelor of Science degree programs: Accounting, Finance, Information Systems, Global Supply Chain Management, Marketing, Human Resource Management, Strategic Management, Entrepreneurial Management, Experience Design and Management, and Business Management. Seven minors are also offered: Business, Entrepreneurship ...
The Master of Business Administration (MBA or M.B.A.) is a master's degree in business administration with a significant focus on management. [11] The MBA degree originated in the United States in the early-20th century, [ 12 ] when the nation industrialized and companies sought scientific approaches to management.
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
A Bachelor of Business Administration (BBA) is an undergraduate degree in business administration awarded by colleges and universities after completion of four years and typically 120 credits of undergraduate study in the fundamentals of business administration, usually including advanced courses in business analytics, business communication, corporate finance, financial accounting ...
The College of Business is the business school of James Madison University in Harrisonburg, Virginia.It is a fully accredited business school that offers undergraduate degrees in accounting, computer information systems, business analytics, economics, finance and business law, international business, management, marketing, and quantitative finance. [3]
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