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Leyendecker (also known as 'J. C.' or 'Joe') was born on March 23, 1874, in Montabaur, Germany, to Peter Leyendecker (1838–1916) and Elizabeth Ortseifen Leyendecker (1845–1905). His brother and fellow illustrator Francis Xavier (aka "Frank") was born two years later.
Long before Calvin Klein and Abercrombie & Fitch, illustrator and commercial artist J.C. Leyendecker brought homoeroticism to Madison Avenue.
Arrow Collar ad by J. C. Leyendecker. The Arrow Collar Man was the name given to the various male models who appeared in advertisements for shirts and detachable shirt collars manufactured by Cluett Peabody & Company of Troy, New York. The original campaign ran from 1905–31, though the company continued to refer to men in its ads and its ...
White (“The Case Against 8”) dives into the history of illustrator J.C. Leyendecker, one of the most prominent advertising artists of the first half of the 20th century, who created hundreds ...
The NMAI features original art created by illustrators such as Norman Rockwell, Maxfield Parrish, N.C. Wyeth, Howard Pyle, J. C. Leyendecker, and Jessie Willcox Smith. The illustrators created images integral to American culture, ranging from the New Year’s Baby to Uncle Sam. [13]
Coded: The Hidden Love of J.C. Leyendecker, the story of one of the early 20th century's leading commercial artists, screens Thursday at the Meet the Press Film Festival.
In 2021, White directed the documentary short film Coded: The Hidden Love of J.C. Leyendecker, which tells the story of legendary illustrator J.C. Leyendecker, whose early-20th century advertisements were coded with LGBTQ imagery that quietly acknowledged a community that was forced to live in the closet. [24]
MTV Documentary Films has acquired Imagine Documentaries and Delirio Films’ documentary short “Coded: The Hidden Love of J.C. Leyendecker.” Directed by Ryan White (“The Case Against 8 ...