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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
By the 1970s, denim jeans were such an integral part of youth culture [9] that automobile manufactures, beginning with American Motors Corporation began offering denim-like interior finishes. [ 10 ] [ 11 ] (Because denim cannot pass fire resistance safety standards, [ 12 ] indigo-colored spun nylon or vinyl was used, [ 13 ] with contrast ...
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In 1961, Levi Strauss acquired 75 percent of GWG, expanding these holdings to 100 percent in 1972, [4] at a time when GWG held roughly 30 percent of the Canadian jeanswear market. [ 1 ] Market share for the workman like quality of GWG jeans fell as designer label and fashion oriented jeans grew in popularity.
Charlotte Hornets guard LaMelo Ball is the NBA's second-leading scorer, averaging 31.1 points per game. (Photo by Jared C. Tilton/Getty Images) (Jared C. Tilton via Getty Images)
These were some big baggies. Border Patrol agents found two backpacks stuffed with $1.1 million worth of cocaine dumped near the border with Canada.
Strauss agreed, and on May 20, 1873, US Patent No. 139,121 for "Improvements in fastening pocket openings" was issued in the name of Jacob W. Davis and Levi Strauss and Company. [8] That same year, Davis started sewing a double orange threaded stitched design onto the back pocket of the jeans to distinguish them from those made by his ...
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