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Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] , or freebies (count nouns), are used in marketing and sales. Often they are of the tchotchke type.
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It also began offering new products, such as a mechanical pencil, ballpoint pens, plastic slide rules (instead of wood), and an India ink drawing pen. [15] The Faber-Castell logo was changed in 1950 to an oval design, incorporating the Faber-Castell family crest and the green color which the company had been using since 1905. [15] [13]
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This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium awards and contests. [1] Sale promotions often come in the form of discounts.
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