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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic

  3. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  4. Mores - Wikipedia

    en.wikipedia.org/wiki/Mores

    While cultural universals are by definition part of the mores of every society (hence also called "empty universals"), the customary norms specific to a given society are a defining aspect of the cultural identity of an ethnicity or a nation. Coping with the differences between two sets of cultural conventions is a question of intercultural ...

  5. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    McLuhan was a media theorist whose theories and whose choice of objects of study are important to the study of rhetoric. McLuhan's book The Mechanical Bride [108] was a compilation of exhibits of ads and other materials from popular culture with short essays involving rhetorical analyses of the persuasive strategies in each item. McLuhan later ...

  6. Ideology and Ideological State Apparatuses - Wikipedia

    en.wikipedia.org/wiki/Ideology_and_Ideological...

    The relations of production reflect the interactions between workers as well as between the workers and owners; The superstructure arises from the infrastructure and consists of culture and ideology. The following examples reflect the concept of the superstructure in further detail: The culture includes the laws, politics, art, etc.

  7. Historicism - Wikipedia

    en.wikipedia.org/wiki/Historicism

    Historicism is an approach to explaining the existence of phenomena, especially social and cultural practices (including ideas and beliefs), by studying the process or history by which they came about. The term is widely used in philosophy, anthropology, and sociology.

  8. Value (ethics) - Wikipedia

    en.wikipedia.org/wiki/Value_(ethics)

    The difference between these two types of systems can be seen when people state that they hold one value system yet in practice deviate from it, thus holding a different value system. For example, a religion lists an absolute set of values while the practice of that religion may include exceptions.

  9. Philosophy of culture - Wikipedia

    en.wikipedia.org/wiki/Philosophy_of_culture

    Philosophy of culture is a branch of philosophy that examines the essence and meaning of culture. It focuses on how human creativity, rationality, and collective ...