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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic

  3. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  4. Philosophy of culture - Wikipedia

    en.wikipedia.org/wiki/Philosophy_of_culture

    Philosophy of culture is a branch of philosophy that examines the essence and meaning of culture. It focuses on how human creativity, rationality, and collective ...

  5. Anatomy of Criticism - Wikipedia

    en.wikipedia.org/wiki/Anatomy_of_Criticism

    In the first three essays, Frye deals mainly with the first three elements of Aristotle's elements of poetry (i.e. mythos, ethos, dianoia). In the fourth essay, he explores the last three elements: melos - the element dealing with the tonal, musical aspect of literature; lexis - the written word, lying somewhere between musical and visual ...

  6. Cultural anthropology - Wikipedia

    en.wikipedia.org/wiki/Cultural_anthropology

    Cultural relativism involves specific epistemological and methodological claims. Whether or not these claims require a specific ethical stance is a matter of debate. This principle should not be confused with moral relativism. Cultural relativism was in part a response to Western ethnocentrism. Ethnocentrism may take obvious forms, in which one ...

  7. Systems theory in anthropology - Wikipedia

    en.wikipedia.org/wiki/Systems_theory_in_anthropology

    Instead of imposing concepts to represent reality, ethnographers should read the culture and interpret the multiplicities of meaning expressed or hidden in the society. In his influential essay, Thick Description: Towards an Interpretive Theory of Culture, Geertz argues that "man is an animal suspended in webs of significance he himself has spun."

  8. Value (ethics) - Wikipedia

    en.wikipedia.org/wiki/Value_(ethics)

    The difference between these two types of systems can be seen when people state that they hold one value system yet in practice deviate from it, thus holding a different value system. For example, a religion lists an absolute set of values while the practice of that religion may include exceptions.

  9. Mores - Wikipedia

    en.wikipedia.org/wiki/Mores

    While cultural universals are by definition part of the mores of every society (hence also called "empty universals"), the customary norms specific to a given society are a defining aspect of the cultural identity of an ethnicity or a nation. Coping with the differences between two sets of cultural conventions is a question of intercultural ...