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The World Federation of Advertisers (WFA) is a global association for multinational marketers and national advertiser associations. Its membership is made up of over 140 [1] of the world's top brands and national associations in more than 60 markets. WFA's aim is to champion effective and sustainable marketing communications worldwide.
The association was founded on April 9, 1938 at the Harvard Club of New York by Thomas Ashwell, publisher of Export Trade & Shipper magazine, and 12 other advertising industry managers. Initially known as the Export Advertising Association, the association's goal is to exchange information about successful practices in international advertising.
The Association is a member of the World Federation of Advertisers (WFA), supports the Italian Advertising Self-Regulation Institute and sponsors the University Ca’ Foscari of Venice Master in Business Communications. The UPA's Board and active members include the directors of many of Italy's leading companies and multinationals.
The World Federation of Advertisers has confirmed that it's discontinuing its Global Alliance for Responsible Media initiative. In a Friday statement, the advertising group said that recent ...
X, formerly Twitter, sued the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted on Tuesday. The lawsuit, filed in federal court in Texas, took particular aim at GARM's alleged role that X says contributed to an advertising pause after Musk acquired the company for $44 billion in October 2022.
World Federation of Advertisers This page was last edited on 17 January 2018, at 10:20 (UTC). Text is available under the Creative Commons Attribution ...
The lawsuit said advertisers, acting through a World Federation of Advertisers initiative called Global Alliance for Responsible Media, collectively withheld “billions of dollars in advertising ...
Western Front Association, charity formed to maintain interest in World War I; Wi-Fi Alliance, trade group promoting IEEE 802.11 equipment; World Federation of Advertisers, global trade association for advertisers; World Federalist Association, former name of Citizens for Global Solutions