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  2. Maidenform - Wikipedia

    en.wikipedia.org/wiki/Maidenform

    A Pigeon Bra in use by WW II soldier. Maidenform converted factories during World War II in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message.

  3. Maidenform’s Stylish and Comfortable Lace Bra Is on Sale for ...

    www.aol.com/lifestyle/maidenform-stylish...

    For premium support please call: 800-290-4726 more ways to reach us

  4. Ida Rosenthal - Wikipedia

    en.wikipedia.org/wiki/Ida_Rosenthal

    Ida Rosenthal (née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian-born American dressmaker and businesswoman who co-founded Maidenform.Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.

  5. Underwire bra - Wikipedia

    en.wikipedia.org/wiki/Underwire_bra

    The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and

  6. Remember when these 1990s Wonderbra ads shocked the world? - AOL

    www.aol.com/remember-1990s-wonderbra-ads-shocked...

    Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948.The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...

  7. Bra - Wikipedia

    en.wikipedia.org/wiki/Bra

    Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [73] and 70% in 2005. [74] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer industries of New York in 2009. [70] In 2001, 70% (350 million) of the bras sold in the United States were underwire bras.

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