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Parle Products is an Indian multinational food corporation, which makes biscuits and confectionery products. It is best known for the biscuit brand Parle-G , [ 2 ] [ 3 ] which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report.
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Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits. [4] 1947 advertisement
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The original Parle group was amicably segregated into three non-competing businesses. But a dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery ...
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