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In 1879 the Sola family sold its interests to the remaining partners, who renamed the company Martini & Rossi, as it stands today. The brand may have given the American martini vermouth and gin cocktail its name (an early recipe for which is known from 1888), though other speculations on the cocktail's etymology exist.
In 1863, they changed the name to Martini, Sola & Cia. The Sola family sold out in 1879, and the company became known as Martini & Rossi. [2] 1892 – The business is taken over by Rossi's four sons. 1929 – The Martini Ball & Bar logo is registered for the first time. 1930 – Rossi's grandsons take over control of the company. [3]
Alessandro Martini. Alessandro Martini (16 May 1812 – 14 March 1905) [1] was an Italian businessman, founder of one of the most important vermouth companies in the world, Martini & Rossi, which produces the Martini vermouth. In 1830 he purchased a small wine company situated very close to Turin. In 1847 several Italian businessmen started ...
Simonson says the martini was probably named after a vermouth company. It was invented in America in the 1870s or '80s when bartenders mixed gin with vermouth, a fortified wine made with herbs and ...
A collection of vermouth and quinquina bottles, including Noilly Prat Extra Dry, Lillet Blanc, Dolin Rouge, and Martini & Rossi Rosso. Consumption of wines fortified with herbs or roots is believed to have begun in China at least as early as the Shang and Western Zhou dynasties (1250–1000 BC). [11]
A wet martini contains more vermouth; a 50-50 martini uses equal amounts of gin and vermouth. An upside-down or reverse martini has more vermouth than gin. [23] A dirty martini contains a splash of olive brine or olive juice and is typically garnished with an olive. [24] An extra dirty martini typically contains twice the amount of olive brine ...
The Martini business model was to produce large quantities of many different wines, mostly red, and sell them at modest prices. This was a disadvantage by the 1980s and 1990s, when white wine was more popular and pricier wines were selling well. The fourth generation of the Martini family was not interested in working in the winery.
This is a category specifically for wine brands, which are notable enough to have their own articles, separate from articles on wineries, grape varieties, wine styles, wine regions, wine appellations, or other geographical designations for wine. Wineries should be categorized under Category:Wineries and not double-categorized here.