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Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals.The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).
General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the ...
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General Mills has been sued by eight Black employees who accused the food company of tolerating decades of racism at a suburban Atlanta plant led by white managers known as the Good Ole Boys. A ...
General Mills food product brands Subcategories. This category has the following 2 subcategories, out of 2 total. C. Chex (7 P, 3 F) G. General Mills cereals (1 C, 29 ...
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One of Crosby's sons, Franklin, took over the role for the business. The company became the forerunner to General Mills. [2] In 1924, Washburn-Crosby purchased the WLAG radio station and renamed it to WCCO, in honor of Crosby and his company. The station was used by Betty Crocker. [3]