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  2. Marketing ethics - Wikipedia

    en.wikipedia.org/wiki/Marketing_ethics

    An example of an advert produced by Coca Cola, through using false advertising, it showed unethical issues behind its production. Coca Cola used of Karl Langerfeld (Chanel designer) who had claimed to lose 80 pounds on a diet that was mainly attributed to diet coke, “I drink diet coke from the minute I get up to the minute I go to bed and I ...

  3. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    The consumer: Typically, the consumer refers to the end-user - but this may be an individual or group such as a household, family unit or organization. In addition, marketers may need to consider the roles of influencers such as Opinion leaders who increasingly use means such as social media to develop customer to customer networks of influence.

  4. Zaltman metaphor elicitation technique - Wikipedia

    en.wikipedia.org/wiki/Zaltman_metaphor...

    The goal of the ZMET interviews and analysis is to uncover the relevant fundamental structures that guide people’s thinking about a topic. These deep structures are unconscious, basic orienting frames of human thought that affect how people process and react to information or a stimulus.

  5. Warren Buffett: Changing consumer habits are hitting Coca ...

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  6. Coca-Cola - Wikipedia

    en.wikipedia.org/wiki/Coca-Cola

    Coca-Cola with a cherry flavor. It was originally marketed as Cherry Coke (Cherry Coca-Cola), and was named as such in North America until 2006. [citation needed] New Coke / Coca-Cola II 1985 An unpopular formula change, remained after the original formula quickly returned and was later rebranded as Coca-Cola II until its full discontinuation ...

  7. Template:The Coca-Cola Company - Wikipedia

    en.wikipedia.org/wiki/Template:The_Coca-Cola_Company

    Before adding new items to the template, please take some time to verify the following: Please make sure that the articles for the products actually exist. See Wikipedia:Write the Article First. Please make sure the brand is actually a product of Coca-Cola and not a licensed product belonging to another company

  8. Plachimada Coca-Cola struggle - Wikipedia

    en.wikipedia.org/wiki/Plachimada_Coca-Cola_struggle

    The Plachimada Coca-Cola struggle Is a series of protests to close the Coca-Cola factory in the village of Plachimada, Palakkad District, Kerala, India in the early 2000s. . Villagers noted that soon after the factory opened, their wells started to run dry and the available water turned contaminated and to

  9. Citizen Coke: The Making of Coca-Cola Capitalism - Wikipedia

    en.wikipedia.org/wiki/Citizen_Coke:_The_Making...

    Elmore examines the history of Coca-Cola. He argues that the company's strategy of outsourcing raw ingredients instead of practicing vertical integration contributed to its success. He also describes the impact of the company's switch from returnable glass bottles to disposable bottles.

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