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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
Shila and Rahul have been married recently. Being a lower-middle-class family, they could not get all the things needed to furnish a house. There is no dressing table in the house. One day Rahul brings home a dressing table, albeit an old one. Shila is still happy to have it. The next day, while cleaning the dressing table, she finds an old diary.
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