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The fresh masa can be sold or used directly, or can be dehydrated and blended into a powder to create masa harina, or masa flour. Lime and ash are highly alkaline: the alkalinity helps the dissolution of hemicellulose , the major glue-like component of the maize cell walls, and loosens the hulls from the kernels and softens the corn.
Gruma, S.A.B. de C.V., known as Gruma, is a Mexican multinational corn flour (masa) and tortilla manufacturing company headquartered in San Pedro, near Monterrey, Nuevo León, Mexico. It is the largest corn flour and tortilla manufacturer in the world. [1] Its brand names include Mission Foods (Misión in Mexico), Maseca, and Guerrero.
Coarsely ground corn flour (meal) is known as cornmeal. [ 3 ] [ 4 ] When maize flour is made from maize that has been soaked in an alkaline solution, e.g., limewater (a process known as nixtamalization ), it is called masa harina (or masa flour), which is used for making arepas , tamales and tortillas .
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Champurrado is a chocolate-based atole, [1] a warm and thick Mexican beverage. It is prepared with either a masa (lime-treated corn dough), masa harina (a dried version of this dough), or corn flour (simply very finely ground dried corn, especially local varieties grown for atole); piloncillo; water or milk; and occasionally containing cinnamon, anise seed, or vanilla. [2]
The food retail market has been dominated by the 'big four' supermarkets – Tesco, Sainsbury's, Asda and Morrisons – who made up over three quarters of sector market share in 2010. Tesco is the largest retailer in Great Britain, with a market share of 27.5% at the end of 2022. [a] [1] However, discounters Lidl and Aldi have grown rapidly. [1]
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