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  2. Quality Score - Wikipedia

    en.wikipedia.org/wiki/Quality_Score

    Ad relevance is the first step for Google to evaluate your quality score. Match the wording of your ad to be more directly related to the users’ searching word if your status is “Average” or “Below average”. The second step is to make sure users click on your ads, which is a signal to Google that your ads are relevant to the search.

  3. Fluff Busting Purity - Wikipedia

    en.wikipedia.org/wiki/Fluff_Busting_Purity

    Fluff Busting Purity, or FB Purity for short (previously known as Facebook Purity) is a web browser extension designed to customize the Facebook website's user interface and add extra functionality. [1] Developed by Steve Fernandez, a UK-based programmer, it was first released in 2009 as a Greasemonkey script, [2] as donationware. [3]

  4. AdBlock - Wikipedia

    en.wikipedia.org/wiki/AdBlock

    AdBlock is an ad-blocking browser extension for Google Chrome, Apple Safari (desktop and mobile), Firefox, Samsung Internet, Microsoft Edge and Opera. [4] [5] AdBlock allows users to prevent page elements, such as advertisements, from being displayed. It is free to download and use, and it includes optional donations to the developers. [6]

  5. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    This ranking has a strong impact on the revenue the search engine receives from the ads. Further, showing the user an ad that they prefer to click on improves user satisfaction. For these reasons, there is an increasing interest in accurately estimating the click-through rate of ads in a recommender system. [citation needed]

  6. Adblock Plus - Wikipedia

    en.wikipedia.org/wiki/Adblock_Plus

    Adblock Plus (ABP) is a free and open-source [11] [12] browser extension for content-filtering and ad blocking.It is developed by Eyeo GmbH, a German software company.The extension has been released for Mozilla Firefox (including mobile), [13] Google Chrome, Internet Explorer, Microsoft Edge, Opera, Safari, Yandex Browser, and Android.

  7. AdGuard - Wikipedia

    en.wikipedia.org/wiki/AdGuard

    The browser extension blocks video ads, interstitial ads, floating ads, pop-ups, banners, and text ads. [3] It is also able to handle anti-AdBlock scripts. [4] AdGuard blocks spyware and warns users of malicious websites. AdGuard Content Blocker is an additional browser extension for Yandex Browser and Samsung Internet, which uses Content ...

  8. Lighthouse (software) - Wikipedia

    en.wikipedia.org/wiki/Lighthouse_(software)

    Lighthouse aims to help web developers, the tool can be run by using Chrome browser extension or by using terminal (command) for batch auditing a list of URLs. Google's recommendation is for using the online version of Page Speed Insights as of 15th May 2015.

  9. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    This monetization model is used by Google to rank site-targeted CPM ads (in the Google content network) against keyword-targeted CPC ads (Google AdWords PPC) in their hybrid auction. [ 2 ] [ 3 ] In internet marketing, effective cost per mille is used to measure the effectiveness of a publisher's inventory being sold (by the publisher) via a CPA ...