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Focus DIY, Belper, Derbyshire (2005) Focus DIY, Rawtenstall, Rossendale (2012) Focus was a British do-it-yourself and home improvement retailer, founded in 1987.. The retailer grew by acquiring rival retailers such as Payless, Do It All and Great Mills; by its peak in 2002, it was the second-largest home improvement retailer in the United Kingdom with 178 stores and over 3,000 employees ...
The stores were initially rebranded under the name Focus Do It All, and later, in 2001, to simply Focus, following the company’s purchase of Great Mills the previous year. [4] Focus DIY had also acquired Wickes in 2000, and some former Do It All stores were converted to Wickes, mostly in areas felt to be outside the core market. [5]
In December 2004, Focus Group sold Wickes to Travis Perkins. [9] The sale was completed in February 2005. [10] Wickes acquired seven stores from a struggling Focus DIY in October 2007, after Cerberus Capital took it over in June 2007 for £1; these stores were in Glossop, Mansfield, Penrith, Bulwell, Plumstead, Dumfries and Hereford. [11]
The combined store portfolio had some overlaps and spare and unprofitable stores were offloaded, usually to competitors such as Focus DIY, Great Mills and B&Q. Do It All was marketed to appeal mainly to female consumers and interior designers with slicker advertising and instore design.
In 2011, Focus DIY entered administration. [11] Some of the ex-Great Mills were sold off to other retailers, while others were left empty. The original Great Mill flagship store in Paulton stood empty until 2015, when it became an outlet for Wickes .
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In October 2007, Home Retail Group bought twenty seven stores from Focus DIY, and converted them to the format of Homebase. [9] In June 2011, the group bought the exclusive rights to the brand of Habitat, its brand designs and intellectual property in the United Kingdom and Ireland, along with three stores in London and its website. [10]
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related to: focus diy storetemu.com has been visited by 1M+ users in the past month