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Intuitive decision-making is based on implicit knowledge relayed to the conscious mind at the point of decision through affect or unconscious cognition. Some studies also suggest that intuitive decision-making relies more on the mind's parallel processing functions, while deliberative decision-making relies more on sequential processing.
Emotional choice theory (also referred to as the "logic of affect") is a social scientific action model to explain human decision-making.Its foundation was laid in Robin Markwica’s monograph Emotional Choices published by Oxford University Press in 2018. [1]
Dual process theory within moral psychology is an influential theory of human moral judgement that posits that human beings possess two distinct cognitive subsystems that compete in moral reasoning processes: one fast, intuitive and emotionally-driven, the other slow, requiring conscious deliberation and a higher cognitive load.
According to Alos-Ferrer and Strack the dual-process theory has relevance in economic decision-making through the multiple-selves model, in which one person's self-concept is composed of multiple selves depending on the context. An example of this is someone who as a student is hard working and intelligent, but as a sibling is caring and ...
Decision-making as a term is a scientific process when that decision will affect a policy affecting an entity. Decision-making models are used as a method and process to fulfill the following objectives: Every team member is clear about how a decision will be made; The roles and responsibilities for the decision making
Thinking, Fast and Slow is a 2011 popular science book by psychologist Daniel Kahneman.The book's main thesis is a differentiation between two modes of thought: "System 1" is fast, instinctive and emotional; "System 2" is slower, more deliberative, and more logical.
Overall, decision making is a complex process that involves many factors, including emotion, risk, pragmatics, and cultural background. By understanding these factors, individuals can make more informed decisions and better navigate the complexities of the world around them.
A decision model may also be a network of connected decisions, information and knowledge that represents a decision-making approach that can be used repeatedly (such as one developed using the Decision Model and Notation standard). Excepting very simple situations, successful action axioms are used in an iterative manner.