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Data source: Nike. All columns are for the fiscal first quarter, ended Aug. 31. As you can see in the table, Nike's revenue and gross margins have flatlined while its earnings are down.
But these profits were still down 28% year over year. Moreover, first-quarter revenue of $11.6 billion was down 10% and down slightly more than expected, which is why the stock dropped 7%. The ...
In the fiscal fourth quarter that ended May 31, Nike's sales fell by 2% year over year to $12.6 billion, led by the floundering direct-to-consumer business, which dropped 8% to $5.1 billion.
Data source: Nike. Chart by author. Nike expects that slowdown to deepen, with a mid-single-digit drop in its reported revenue in fiscal 2025. Analysts are bracing for a 5% decline.
Then again, this year's questionable decision-making makes me suspect that Nike's management could continue to make mistakes, and two years is a long time in the fickle consumer market. And the ...
In 2017, Parker took a 71% pay cut due to a year of poor sales at Nike and the layoff of 1,000 employees. [17] Subsequently, his earnings were $13.9 million from stock and options. [18] In 2019, Parker was criticized by certain right wing media commentators for his embrace of Nike endorser Colin Kaepernick. [19]
Nike reports annual revenue for fiscal year 2005 (ending May 31) of $13.74 billion, a 12% increase over the previous fiscal year. Nike Signs Tennis Pro Rafael Nadal. Nike introduces Nike Free. 2007 Nike enters the cricket market with a 5-year sponsorship of the Indian cricket team for US$43m. CEO William Perez leaves Nike on January 23, 2006.
Nike’s problems stem from its own strategic missteps — like not focusing enough on making cool shoes — as well as growing competition from younger upstart brands like Hoka and On.