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CBBC logo (14 March 2016 - 14 March 2023) On 14 March 2016, CBBC rebranded with a new logo that was similar to BBC Three's then-current logo, dropping the logo that had been used for the last eight and a half years. New idents were introduced, a range of live action and animated ones which consists of everyday situations in the modern era.
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The logo used from March 2016 to March 2023 is multicoloured unlike its predecessor. The current logo has returned to being fully green. CBBC has mainly utilised presenters from the main service, with a few presenters appearing mostly on the new channel; Gemma Hunt and Anne Foy being notable examples and appearing consistently until August 2007 ...
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CBBC relaunched again in the autumn of 2007, with a new logo revolving around the letters of CBBC, each in a different style. A new set of idents followed these up, revolving around scenes including each of the 4 letters before coming together at the end. These scenes could involve cartoon figures, or stars of current CBBC programmes.
CBBC controller Cheryl Taylor stated that the new brand was designed to be "fun and unpredictable" and would "appeal to both ends of our broad age spectrum". The logo was also meant to be suitable for use across digital platforms. [12] On 11 April 2016, CBBC officially extended its broadcast day to be from 7:00 am to 9:00 pm. [13]