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In November 2006, private equity fund Permira acquired the BirdsEye and Iglo businesses from Unilever for €1.7bn, forming the BirdsEye Iglo Group. In 2010 BirdsEye Iglo Group purchased the Italian frozen food business Compagnia Surgelati Italiana SPA from Unilever for €0.8bn, and reunited the Findus brand in Sweden into the group that had previously been managed as one business under ...
On 20 April 2015, Nomad Holding announced it would acquire the Iglo Group (with its brands Iglo, Birds Eye and Findus in Italy), based in Feltham, England, from Permira for €2.6 billion. [4] On 1 July 2015 Nomad Holdings completed the acquisition and renamed itself to Nomad Foods. Permira holds a 9 percent stake in the new company.
In June 2015, Iglo Group was purchased by Nomad Foods. Nomad followed this in November 2015 with the purchase of Findus' European business, with the exception of Findus UK and Young's, which remain under the ownership of Lion Capital and its partners. [2] Young's confirmed in February 2016 that it intended to rebrand Findus in the UK.
In June 1938, Frosted Foods was formed to exploit the Birds Eye Frozen Foods brand in the UK. [7] [8]In 1943, Unilever acquired T. J. Lipton, a majority stake in Frosted Foods (owner of the Birds Eye brand in the UK) [9] and Batchelors Peas, one of the largest vegetables canners in the United Kingdom.
Permira is a British global investment firm specialised in buyouts, growth funds, equity funds, and credit funds. Founded in 1985 as part of Schroders , it became independent in 1996. Operating as Permira since 2001, the company became one of the largest buyout specialists. [ 1 ]
Category for portfolio companies of the private equity investment firm: Permira Portfolio companies are those companies that are currently or have been previously owned or controlled by the private equity firm or its affiliate funds. Ownership should be material (i.e., full control, majority ownership or significant minority ownership)</ref>
The mascot is a reference to the brand's extensive and well-known range of frozen seafood products, of which fish fingers is probably the most-widely known. Because the Birds Eye brand is marketed to families, many of the advertising campaigns feature Captain Birdseye as having a 'crew' composed mostly of children in the preteen to teenage age groups, encouraging brand loyalty from children ...
Prior to its IPO, the company was owned by the founding Ballvé family and private equity fund Permira. In 2017, it opened its first establishment in the United Kingdom. [ 3 ] [ 7 ] In July 2017, the company opened its first store in Iran and with projections to open two more in December of the same year, it was the first store opened in South ...