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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Technological change (TC) or technological development is the overall process of invention, innovation and diffusion of technology or processes. [1] [2] In essence, technological change covers the invention of technologies (including processes) and their commercialization or release as open source via research and development (producing emerging technologies), the continual improvement of ...
The concept of product management originates from a 1931 memo by Procter & Gamble President Neil H. McElroy.McElroy, requesting additional employees focused on brand management, needed "Brand Men" who would take on the role of managing products, packaging, positioning, distribution, and sales performance.
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. Whereas, the first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, the diversification usually requires a company to acquire new skills and knowledge in product development as well as new insights into market ...
If the process of technological innovation is formalized (typically within an organization: a company, a public body, a think tank, a university, etc.) it can be referred to as technological innovation management (or Technology Innovation Management - TIM). The "management" aspect refers to the inputs, outputs and constraints a "manager" or ...
Technology transfer - the process by which technology is transferred from the institution, organization or person that possesses it to another institution, organization or person, usually with the aim of transforming inventions and scientific knowledge into novel products and services that can then be provided to the market place or society in ...
Digital transformation (DT) is the process of adoption and implementation of digital technology [1] [2] [3] by an organization in order to create new or modify existing products, services and operations by the means of translating business processes into a digital format.
The Y-axis of the diagram shows the business gain to the proprietor of the technology while the X-axis traces its lifetime. The technology life cycle (TLC) describes the commercial gain of a product through the expense of research and development phase, and the financial return during its "vital life". Some technologies, such as steel, paper or ...