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The first brand Tata Tea was introduced. This was followed by other brands like Kannan Devan, Agni, Gemini and Chakra Gold. In spite of being the largest market in the world, the concept of branded tea took time to be accepted. [citation needed] In 1987, Tata Tea set up a fully owned subsidiary, Tata Tea Inc., in the United States. [8]
The UK market is dominated by five brands - PG Tips (owned by Lipton Teas and Infusions), Tetley (owned by Tata Tea Limited), Typhoo (owned by the Indian conglomerate Apeejay Surrendra Group), Twinings (owned by Associated British Foods) and Yorkshire Tea (owned by Bettys and Taylors of Harrogate). Tetley leads the market with 27% share ...
The "Tata Tapes" controversy was a political scandal in India that was the culmination of a series of allegations of anti-national conduct levied by the then Chief Minister of Assam, Prafulla Kumar Mahanta, against the Tatas – their company Tata Tea in particular. [1]
Kumar started his career by joining Tata Administrative Services in 1963 [9] and was posted at Tata Industries where he worked for two years. [8] In 1965, he was transferred to Tata Global Beverages, then known as Tata Finlay, and worked through the re-branding of the company as Tata Tea, to become the vice-president of South India Plantations in 1982. [10]
Tetley is an English beverage manufacturer founded in 1837 in Yorkshire. [1] It is the largest company of tea in the United Kingdom and Canada, and the second largest in the United States by volume.
Tata Tea Jaago Re or JaagoRe is a cause marketing initiative launched in India by Tata Tea, owned by Tata Global Beverages Limited.The campaign, introduced in 2008, works with NGOs and other non-profit organization to raise awareness for specific causes around Indian general elections.
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