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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links or other elements. [citation needed] The idea is to isolate the visitor in this landing page from any other distractions, like full website menu or "similar products", and surround the visitor with all available information about the targeted ...

  3. Squeeze page - Wikipedia

    en.wikipedia.org/wiki/Squeeze_page

    Another squeeze page design that is growing in popularity is a combination of a linear sales page and a squeeze page. This design keeps the squeeze page basics such as opt-in form, bullet points, and video at the top of the page. At the bottom of the page the user would find more content and product information..

  4. Event marketing - Wikipedia

    en.wikipedia.org/wiki/Event_marketing

    Event marketing can also function purely as a business-to-business (B2B) opportunity, whereby experiential emotions are not a factor in the event, but rather, the event serves as an opportunity to make business contacts and network with customers. The American Marketing Association (AMA) defines marketing as "Marketing is the activity, set of ...

  5. Discover the latest breaking news in the U.S. and around the world — politics, weather, entertainment, lifestyle, finance, sports and much more.

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  7. Eventbrite - Wikipedia

    en.wikipedia.org/wiki/Eventbrite

    The service allows users to browse, create, and promote local events. The service charges a fee to event organizers in exchange for online ticketing services, unless the event is free. [2] In September or October 2023, Eventbrite changed their pricing plans to limit free events to 25 tickets before they would begin to charge organizers fees. [3]

  8. Demand generation - Wikipedia

    en.wikipedia.org/wiki/Demand_generation

    Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. [1] Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

  9. Event management (ITIL) - Wikipedia

    en.wikipedia.org/wiki/Event_management_(ITIL)

    Event logging: regardless of the event type, a good practice should be to record the event and the actions taken. The event can be logged as an Event Record or it can be left as an entry in the system log of the device. Alert and human intervention: for events that requires human intervention, the event needs to be escalated.

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