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Johnson Products Company (JPC) is a privately held American business based in Chicago, Illinois.It is best known for manufacturing a line of hair care and cosmetic products for African American consumers under the names Afro Sheen and Ultra Sheen.
It was best known for its African-American cosmetics and hair care products, and considered the most widely known and financially successful African-American-owned business of the early twentieth century. [1] The Walker Company ceased operations in July 1981. [2]
The new skin line targeted popular dilemmas of African American women, proposing solutions for dryness, blemishes and aging. [3] Raani Corp., a manufacturer of health-care items, over-the-counter pharmaceuticals and household and salon products, employs 150 workers, of which nearly half are temporary day workers.
In 1954, at the encouragement of co-worker, Johnson left the Fuller company and founded Johnson Products with his wife Joan, [8] focusing on the African American male hair care market. Johnson borrowed $250 from a bank and another $250 from a friend to finance the venture. [5] The company's first product was Ultra Wave, a hair relaxer for men.
Cécred is a hair care brand developed and launched in 2024 by American singer-songwriter Beyoncé. [3] [4] [5] The brand was developed over six years prior to its launch, which included product development and clinical, lab and salon trials.
Women who wear their hair natural are now spending more money on chemical-free products that highlight the best results for their natural textures. Hair care suppliers and markets are taking note, as Black consumers represent a lucrative segment for the hair care industry, prompting brands to adjust their product lines to meet this growing ...
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