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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
The Levi's Corporation also introduced a slim boot-cut fit known as 517 and 527. The difference between the two is that the 517s sit at the waist line and the 527s sit below the waist line. Later, Levi's would develop other styles and fits such as the loose, slim, comfort, relaxed, skinny, and a regular fit with a tapered leg.
By the late 1980s, drainpipe pants were largely superseded by straight leg jeans like Levi 501s, but remained popular among fans of hard rock until the 1990s. Tight-fitting jeans were also worn by pop stars like Michael Jackson and Freddie Mercury. The 1980s also saw the revival of "stretch jeans," pioneered and popularized in the United States ...
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Levi's Stadium is an American football stadium located in Santa Clara, California, just west of the much larger city of San Jose, in the San Francisco Bay Area. It has served as the home venue for the National Football League (NFL)'s San Francisco 49ers since 2014. The stadium is located approximately 40 miles (64 km) south of San Francisco.
[279] [280] [281] Following Beyoncé's mention of the American clothing brand Levi Strauss & Co. in the Cowboy Carter song "Levii's Jeans," the company experienced a 20% increase in its stock price. [282] Cowboy Carter also independently contributed an extra $1.2 million to the brand, resulting from a rise of 1.5 billion online impressions.
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