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Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...
The Gillette Safety Razor Company was awarded a contract to supply the American troops in World War I with double-edge safety razors as part of their standard field kits (delivering a total of 3.5 million razors and 32 million blades for them). The returning soldiers were permitted to keep that part of their equipment and therefore retained ...
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
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In 1975, the first episode of Saturday Night Live included an ad for a triple blade razor called the Triple-Trac; in 2001, Gillette introduced the Mach3. In 2004, The Onion satirized Schick and Gillette's marketing of ever-increasingly multi-blade razors with a mock article proclaiming Gillette will now introduce a five-blade razor. [ 168 ]
Gangsta Bitch Barbie — A parody of the use of hip hop culture in advertisements promotes a new Barbie doll that perpetuates stereotypes of black people living in the ghetto. The doll comes with Jolly Ranchers, a pack of Newports, and a restraining order against her boyfriend, Tupac Ken. [264]
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