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The company was founded in Toronto in 1977, with a location on Yonge Street.It was bought in 1978 by Malcolm and Roy Perlman. [4] For a period, Sunrise was considered one of the five major record store chains in Canada, alongside HMV Canada, Music World, Sam the Record Man, and A&A Records.
It was once common to reserve entire unused exchange prefixes or N11 numbers (4101 was ringback number on many step-by-step switches), but these have largely moved to individual unpublished numbers within the standard 958-xxxx (local) or 959-xxxx (long-distance) plant test exchanges as numbers become scarce.