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In 1928, when Gerber announced it was looking for baby images for its upcoming line of baby food, Smith's drawing was submitted and subsequently chosen. It was trademarked in 1931. [4] [5] The drawing of Ann Turner Cook has since been used on virtually all Gerber baby food packaging. [5] Cook's identity was a secret until 1978. [6]
The brand eventually became a major company in the baby food industry, currently offering more than 190 products in 80 countries, with labeling in 16 languages. Its primary competitors are Beech-Nut and Del Monte Foods. As of 2017, Gerber controls 61 percent of the baby food market in the United States. [5]
Gerber began selling baby food through the canning company in 1928, using the "Gerber Baby" as their logo symbol. The baby food was sold at fifteen cents each, much less than similar foods which were purchased through drug stores for forty to sixty cents. [7] Some twelve years later the baby food line was outselling the adult canned food products.
The original Gerber baby and today’s "spokesbaby" met, and they got along like two peas in a jar of baby food. Ann Turner Cook, 91, recently met 1-year-old Lucas Warren for an adorable photo 90 ...
A sketch of Ann Turner Cook from 1928 has adorned Gerber products for more than 90 years.
Radical Eats. Snack foods, insta-meals, cereals, and drinks tend to come and go, but the ones we remember from childhood seem to stick with us. Children of the 1970s and 1980s had a veritable ...
Fremont Canning Company, owned and operated by Dan Gerber, was looking for a baby face for its new baby food campaign, which was to start in the later part of 1928. [2] To find a baby face that it believed would best represent the new baby food, the Fremont Canning Company conducted a contest in the summer of 1928. [3]
Gerber Singles was a failed product from 1974 by Gerber, a maker of baby food. It was food in glass jars targeted to college students and adults living on their own for the first time. [ 1 ] One marketing tag line was "We were good for you then, we're good for you now."