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Download as PDF; Printable version; In other projects ... This is a list of Advanced Level (usually referred to as A-Level) subjects ... Digital Media and Design [2 ...
Meanwhile, cool media are high in participation, because inclusively provides information but relies on the viewer to fill in the blanks. McLuhan used lecturing as an example for hot media and seminars as an example for low media. Using a hot medium in a hot or cool culture makes a difference. [6]
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Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
The North American definition refers to an interdisciplinary field of media theory and media design involving the study of media environments. [21] The European version of media ecology is a materialist investigation of media systems as complex dynamic systems. [22] In Russia, a similar theory was independently developed by Yuri Rozhdestvensky.
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The book is considered a pioneering study in media theory. McLuhan pointed to the light bulb as an example. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would ...