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Google URL Shortener, also known as goo.gl, is a URL shortening service owned by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner . [ 2 ] The company launched a separate website, goo.gl, in September 2010.
Companies can use their own custom domains to generate shortened links; for example, The New York Times uses nyti.ms and Pepsi uses pep.si. This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics. [8]
Google URL Shortener – URL shortening service. Started to turn down support on March 30, 2018, was discontinued on March 30, 2019, and will stop working on August 25, 2025. [17] Firebase Dynamic Links – URL shortening service. Will shut down on August 25, 2025. [18] Google Fit API – Will drop support on June 30, 2025. [19]
On 14 December 2009 Google announced a service called Google URL Shortener at goo.gl, which originally was only available for use through Google products (such as Google Toolbar and FeedBurner) [19] and extensions for Google Chrome. [20] On 21 December 2009, Google introduced a YouTube URL Shortener, youtu.be. [21]
Static site generators (SSGs) are software engines that use text input files (such as Markdown, reStructuredText, AsciiDoc and JSON) to generate static web pages. [1] Unlike dynamic websites, these static pages do not change based on the request.
For each URL entered, the server adds a new alias in its hashed database and returns a short URL. According to the website, the shortened URLs will never expire. TinyURL offers an API which allows applications to automatically create short URLs. [2] Short URL aliases are seen as useful because they are easier to write down, remember or distribute.
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g.co is the top-level domain URL shortcut for Google, as announced on July 18, 2011. [1] According to Gary Briggs, Google's Vice President of consumer marketing, the .co purchase was to help users of the shortened domain, "always end up at a page for a Google product or service." [2] [3]
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