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During one week in December 2018, the channel received over 238 million video views. [2] In May 2020, 5-Minute Crafts created their first English-language channel on Pinterest. [17] In July 2020, 5-Minute Crafts collaborated with Mattel for a custom brand campaign that included multiple DIY videos focused on family-friendly crafts and at-home ...
In November 2021, Variety wrote that TheSoul had the ninth most viewed YouTube Short on its 5-Minute Crafts channel, as well as the most viewed YouTube Short overall with over 433 million views. [34] By April 2023, 5-Minute Crafts had amassed over 25.7 billion views and Bright Side had amassed over 10.6 billion views.
The company owns 100+ channels including 5-Minute Crafts, 5-Minute Crafts Kids, 5-Minute Crafts Girly, 7-Second Riddles and 5-Minute Magic. [4] [9] In 2019, the company operated 40 Facebook pages in 10 languages and had 550 employees. [5] In 2021 the company had 100 channel brands in 19 different languages, with a 2,100 member global workforce ...
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Common Craft also provides a video making service whereby Common Craft may be commissioned to produce a video. Common Craft has been hired by many companies to explain their products and services, including Ford for Sync [4] and Google for Google Reader. A video made for Dropbox was placed on Dropbox's homepage and was viewed 25 million times. [5]