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A narrative hook (or just hook) is a literary technique in the opening of a story that "hooks" the reader's attention so that they will keep on reading. The "opening" may consist of several paragraphs for a short story, or several pages for a novel, and may even be the opening sentence .
A lead paragraph (sometimes shortened to lead; in the United States sometimes spelled lede) is the opening paragraph of an article, book chapter, or other written work that summarizes its main ideas. [1] Styles vary widely among the different types and genres of publications, from journalistic news-style leads to a more encyclopaedic variety.
The lead's job is not to sum up the topic, as understood elsewhere, but to sum up the article, regardless of how incomplete the article might be. If the lead does not sum up the topic, then the article should be improved first so it does sum up the topic. Then the lead can be tweaked so it finally does sum up the topic.
Tiffany Stewart, a writer and producer in Los Angeles, first read “All About Love” two years ago with her reading group and reread it recently. A new generation of readers embraces bell hooks ...
“Every choice gives you a chance to pave your own road. Keep moving. Full speed ahead.” — Oprah Winfrey “Leadership means that a group, large or small, is willing to entrust authority to a ...
The inverted pyramid may also include a "hook" as a kind of prologue, typically a provocative quote, question, or image, to entice the reader into committing to reading the full story. This format is valued for two reasons. First, readers can leave the story at any point and understand it, even if they do not have all the details.
Outside the lead, sidebars are often placed at the top or bottom of any section of an article. All but the shortest articles should start with introductory text (the "lead"), which establishes significance, includes mention of significant criticism or controversies, and make readers want to learn more. The lead has no heading.
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