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High-end fitness chain Equinox is launching one of the most expensive gym memberships in the world — a $40,000-per-year program aimed at improving overall health and longevity.
It all costs $3,000 a month, with a required six-month commitment—on top of the average $300 monthly base gym membership (which varies by market)—adding up to the $40,000 annual total.
In 2008, Equinox brought Pure Yoga to the United States from Hong Kong. In 2011, Equinox launched Blink, a separate fitness company, and acquired SoulCycle. [6] [7] In July 2019, Equinox launched Equinox Hotels in Hudson Yards, Manhattan. [8] In January 2023, Equinox banned gym memberships submitted on New Year's Day, to both praise and criticism.
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In 2016, Rice and Cutler stepped down from their roles as co-chief creative officers and sold their shares to Equinox for $90 million. [14] [8] [15] [16] As of 2016, Equinox owned 97% of the company. [16] In July 2015, SoulCycle filed to raise $100 million in an initial public offering at a valuation of around $900 million. The company paused ...
The complaint stated that the company had made “it virtually impossible for members to cancel their memberships and has even refused to honor many members’ cancellation requests”. Namorato's representative stated that competitors Equinox Group, Planet Fitness and Blink Fitness had automatically suspended membership charges due to the ...
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