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In response, DuPont marketed Lycra as the aerobic fitness movement emerged in the 1970s. [9] The association of Lycra with fitness had been established at the 1968 Winter Olympic Games, when the French ski team wore Lycra garments. [14] The fiber came to be especially popular in mid-thigh-length shorts worn by cyclists. [14]
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On some cycling shorts different materials are often placed on different parts of the shorts to take advantage of each material's benefit, providing a very efficient cycling short. For example, the patterns used for the chamois on women's cycling shorts tend to be quite different from those used for men's.
Shorts would soon become more popular by the late 1960s as a result of the countercultural movement that defined the decade, and men and women started wearing jean shorts and other variants as the 1970s dawned. [6] It would become more common for men to wear shorts as casual wear in summer, but much less so in cooler seasons. [citation needed]
In the 1930s, new materials were being developed and used in swimwear, particularly latex and nylon, and swimsuits gradually began hugging the body, [5] especially women's swimsuits. In the 1960s, spandex (Lycra) began to be used in swimsuits, usually
Loehmann's was an American retail company which started as a single store in Brooklyn, New York and grew to a chain of off-price department stores in the United States.The chain was best known for its "Back Room", where women interested in fashion could find designer clothes at prices lower than in department stores.
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