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  2. Nail buffing - Wikipedia

    en.wikipedia.org/wiki/Nail_buffing

    Nail buffing is the act of polishing the nail using buffers of successively finer grit in order to make nails look more consistent and shiny. [1] A paste is used to fill ridges on nail surfaces. [2] Buffing is also done prior to the application of nail products or artificial nails to help the product adhere to the nail.

  3. Cosmetics advertising - Wikipedia

    en.wikipedia.org/wiki/Cosmetics_advertising

    As many people are aware that their personal appearance can have a significant effect on how they are treated by others, advertising can use these concerns by encouraging the target market to buy products. [5] [6] [7] Beauty advertising often has little to do with selling the product, but rather selling the concepts of beauty and self-esteem.

  4. The 25 Best Neutral Nail Colors for Your Polish Collection

    www.aol.com/25-best-neutral-nail-colors...

    Dior’s unique nail polish formula also enhances nails with peony extract and pistachio extract. Dior rating: 4.5/5 stars What ELLE editors are saying: “J’adore Dior—on my nails, that is.

  5. Coty - Wikipedia

    en.wikipedia.org/wiki/Coty

    Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]

  6. Urban Decay (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Urban_Decay_(cosmetics)

    Urban Decay shop at Mexico City International Airport. Pink, red, and beige tones dominated the beauty industry palette until the mid-1990s. [6] In 1995, Sandy Lerner, a co-founder of Cisco Systems, and Patricia Holmes were at Lerner's mansion outside London when Holmes mixed raspberry and black to form a new color.

  7. e.l.f. - Wikipedia

    en.wikipedia.org/wiki/E.l.f._(cosmetics)

    e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.

  8. Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Cosmetics

    Tinted face powders may also be worn alone without foundation or concealer to give an extremely sheer coverage base. Nail polish is a liquid used to colour the fingernails and toenails. [5] Transparent, colorless nail polishes may be used to strengthen nails or be used as a top or base coat to protect the nail or nail polish.

  9. Charles Revson - Wikipedia

    en.wikipedia.org/wiki/Charles_Revson

    Charles Haskell Revson (October 11, 1906 – August 24, 1975) was an American businessman and philanthropist. He was best known as a pioneering figure in the American cosmetics industry as the person who created the first pigment-based nail polish and founded and managed Revlon through five decades.