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The Association of National Advertisers (ANA) [2] [3] [4] represents the marketing community in the United States. [5] Its headquarters is in New York City and it has another office in Washington, D.C. [6] ANA's membership include over 600 companies [7] with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.
The American Association of Advertising Agencies was founded on June 4, 1917, in St. Louis by five regional advertising industry groups and 111 charter members. As its founding came right after the U.S. entry into World War I, one of the association's earliest actions was to urge its members to "sound a patriotic note in ads in support of the war effort". [1]
It is also a founding member of the Coalition for Better Ads, a cross-industry initiative to improve consumers’ experience with online advertising. [ 20 ] Each year the WFA holds Global Marketer Week , a series of events bringing together brand marketers to learn about the latest public affairs issues and best practice in marketing.
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. [1] [2] [3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications.
The association was founded on April 9, 1938 at the Harvard Club of New York by Thomas Ashwell, publisher of Export Trade & Shipper magazine, and 12 other advertising industry managers. Initially known as the Export Advertising Association, the association's goal is to exchange information about successful practices in international advertising.
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
The Advertising Council, commonly known as Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements or PSAs on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.
Publicis New York (formerly Publicis Kaplan Thaler) is an American advertising agency based in New York City. [3] It was founded in 1993 and has 2,000 employees with offices in New York, Seattle, Toronto, and Montreal. [ 4 ]