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Connotation. A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation . A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1]
Loaded language[ a] is rhetoric used to influence an audience by using words and phrases with strong connotations. This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes. [ 1][ 2][ 3] Loaded words and phrases have significant emotional implications and involve strongly positive ...
Emotive conjugation. In rhetoric, emotive or emotional conjugation (also known as Russell's conjugation) [ 1] is a rhetorical technique used to create an intrinsic bias towards or against a piece of information. Bias is created by using the emotional connotation of a word to prime a response from the audience by creating a loaded statement.
Clear counter-examples include words with positive connotations that regularly co-occur with negative words, for example ease, soothe, tackle. [5] In such cases, the words that follow such verbs are probably perceived as negative, but not the verbs themselves. Another debate concerns whether the term semantic/discourse prosody only relates to ...
e. In semiotics, signified and signifier ( French: signifié and signifiant) are the two main components of a sign, where signified is what the sign represents or refers to, known as the "plane of content", and signifier which is the "plane of expression" or the observable aspects of the sign itself. The idea was first proposed in the work of ...
In diachronic (or historical) linguistics, semantic change is a change in one of the meanings of a word. Every word has a variety of senses and connotations, which can be added, removed, or altered over time, often to the extent that cognates across space and time have very different meanings. The study of semantic change can be seen as part of ...
Framing effect (psychology) The framing effect is a cognitive bias in which people decide between options based on whether the options are presented with positive or negative connotations. [ 1] Individuals have a tendency to make risk-avoidant choices when options are positively framed, while selecting more loss-avoidant options when presented ...
menstrual pads and tampons. adult diapers. A euphemism ( / ˈjuːfəmɪzəm / YOO-fə-miz-əm) is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant. [ 1] Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes to downplay.