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  2. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    t. e. Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.

  3. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]

  4. Direct text marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_Text_Marketing

    Direct Text Marketing. Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an ...

  5. Text messaging - Wikipedia

    en.wikipedia.org/wiki/Text_messaging

    Text messaging. A text message using SMS – the 160 character limit and difficulty of typing on feature phone keypads led to the abbreviations of "SMS language". The word "lol" sent via iMessage. Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters ...

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Respect for the rules and standards of acceptable commercial behavior in social networks and the posting of marketing messages only when the forum or site has clearly indicated its willingness to receive them; Special attention and protection for children. Strategy Planning. Digital marketing planning is a term used in marketing management.

  7. Mobile advertising - Wikipedia

    en.wikipedia.org/wiki/Mobile_advertising

    e. Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. It is estimated that U.S. mobile app-installed ads accounted for 30% of all mobile ...

  8. Word-of-mouth marketing - Wikipedia

    en.wikipedia.org/wiki/Word-of-mouth_marketing

    Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM ...

  9. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

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