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A direct-to- short message service centre (SMSC) gateway is a software application, or a component within a software application, that connects directly to a mobile operator's SMSC via the Internet or direct leased line connections. The Short Message Peer-to-Peer (SMPP) protocol is typically used to convey SMS between an application and the SMSC.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]
Text messaging. A text message using SMS – the 160 character limit and difficulty of typing on feature phone keypads led to the abbreviations of "SMS language". The word "lol" sent via iMessage. Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters ...
An SMS message written on a Motorola Razr V3. Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages. Additionally, an intermediary service can facilitate a ...
The Short Message protocol itself is defined by 3GPP TS 23.040 for the Short Message Service - Point to Point (SMS-PP), and 3GPP TS 23.041 for the Cell Broadcast Service (CBS). Four MAP procedures are defined for the control of the Short Message Service: Mobile Originated (MO) short message service transfer;
Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [1] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing. Bulk messaging is commonly used for ...
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