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But do political ad campaigns really work? With the vast amount of social media, and passionate views on both sides of the political spectrum, can people’s minds really be changed by an ad campaign?
According to political scientists Stephen Ansolabehere and Shanto Iyengar, negative ads do succeed at driving down overall turnout though. [33] They also find that "negative ads work better for Republicans than for Democrats, and better for men than for women; unfortunately, negative ads also work better in general than positive ones". [33]
While television remains the dominant form of political advertising, the under-the-radar Google ads also indicate there will be many different ways political campaigns try to reach voters this fall.
Political ads online do not have to follow the same rules. For now that means you'll only get that stamp of approval on radio and TV — from candidates seeking your vote and standing by their ...
The "Stand By Your Ad" provision (SBYA) of the Bipartisan Campaign Reform Act (BCRA, also known as the McCain–Feingold Act), enacted in 2002, requires candidates in the United States for federal political office, as well as interest groups and political parties supporting or opposing a candidate, to include in political advertisements on television and radio "a statement by the candidate ...
Key provisions of the law prohibited unregulated contributions (commonly referred to as "soft money") to national political parties and limited the use of corporate and union money to fund ads discussing political issues within 60 days of a general election or 30 days of a primary election; However, provisions of BCRA limiting corporate and ...
The rules are different for third-party ads, sponsored by political action committees or other outside groups. Broadcast networks can review and reject those ads if they believe the content is too ...
The proliferation of issue advocacy ads, by defining broadcast ads that name a federal candidate within 30 days of a primary or caucus or 60 days of a general election as "electioneering communications", and prohibiting any such ad paid for by a corporation (including non-profit issue organizations such as Right to Life or the Environmental ...