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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
YELLOWPAGES.com, rebranded as YP.com in 2012, is an Internet web site operated by YP that employs sales representatives to sell preferred positioning on their site, YellowPages.com in addition to marketing additional products that move their clients' businesses toward the front of major web search pages.
Thryv Holdings, Inc. is a publicly traded software as a service (SaaS) company, providing customer relationship management and online reputation management software for small businesses. It has headquarters in Dallas, Texas , and operates in 48 states across the United States of America with more than 2,400 employees.
Provides phone numbers, addresses, reviews, and additional information for businesses in the United States.
Independent ad agencies or Internet marketing consultants can assist business owners in determining sound opportunities for yellow pages advertising and provide objective information on usage, possession and preferences. Archived yellow pages and telephone directories are important tools in local historical research and trademark litigation. [8]
Other interest-based ads are shown based on your online activities over time and across different websites and apps used on your various devices. Advertising companies, including ONE by AOL may collect information about your online activities in this way in order to make predictions about what products or services may be of interest to you.
The first true online Yellow Pages, was a creation based on the independent YP publisher in Seattle, Washington called Banana Pages. This was the first print directory which was registered with both YPPA (the Yellow Pages Publishers Association), and the ADP (Association of Directory Publishers) to place their listings online.
The site has pages devoted to individual locations, such as restaurants or schools, where Yelp users can submit a review of their products or services [93] using a one to five stars rating scale. [16] Businesses can update contact information, hours, and other basic listing information or add special deals.