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"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you." [13] Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. [14] The stylized Pepsi-Cola wordmark used from 1951 to 1971.
He coined the name "Pepsi-Cola" in 1898 marketing the drink from his pharmacy in New Bern, North Carolina. As his drink gained popularity Bradham founded the Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. [6] The company was incorporated under Delaware General Corporation Law in 1919.
Also in 1903, he moved his Pepsi-Cola production out of his drug store and into a rented building nearby. In 1905, Bradham began selling Pepsi-Cola in six-ounce bottles (up until this time he sold Pepsi-Cola as a syrup only), and awarded two franchises to North Carolina bottlers. Bradham's Pharmacy in New Bern, North Carolina
PepsiCo, the larger conglomerate that is a result of decades of mergers, actually began as Pepsi-Cola in the 1890s and was founded by a pharmacist in North Carolina. See: Inside the Cola Wars: The ...
Six years later, the Coca-Cola Company was founded. Pepsi was also invented by a pharmacist, who invented his own sugar drink in 1893. Five years later, he changed his soda’s name from “Brad ...
By 1888, control of the recipe was acquired by Asa Griggs Candler, who in 1896, founded The Coca-Cola Company. [3] [4] Two years later in 1898 in New Bern, North Carolina, Caleb Bradham renamed his "Brad's Drink" to "Pepsi-Cola," and formed the Pepsi-Cola Company in 1902, prompting the beginning of the cola wars. [5]
Companies young and old go through changes and growing pains over the years. It's hard to believe how much some big-name company logos have changed while others seem to have changed hardly at all.
Kendall joined the Pepsi Cola Company in 1947, working at a bottling plant in New Rochelle, New York. After a later stint as a delivery driver, Kendall became a sales representative and rose through the sales ranks becoming a marketing vice president in 1956. He headed up Pepsi's international operation in 1957 and became the CEO in 1963. [1]