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The foundations of an idea, which helps another related scheme or proposal. Unique selling proposition (USP) Any aspect of an object that differentiates it from similar objects. Win-win solution. Providing a product or service which makes everyone happy, particularly both buyer and seller.
Book design. Design by Hans Holbein the Younger for a metalwork book cover (or treasure binding) Book design is the art of incorporating the content, style, format, design, and sequence of the various components and elements of a book into a coherent unit. In the words of renowned typographer Jan Tschichold (1902–1974), book design, "though ...
Comics. " Comics " is used as a non-count noun, and thus is used with the singular form of a verb, [ 1] in the way the words "politics" or "economics" are, to refer to the medium, so that one refers to the "comics industry" rather than the "comic industry". "Comic" as an adjective also has the meaning of "funny", or as pertaining to comedians ...
Book cover. Front cover of the St Cuthbert Gospel, c. 700; the original tooled red goatskin binding is the earliest surviving Western binding. A book cover is any protective covering used to bind together the pages of a book. Beyond the familiar distinction between hardcovers and paperbacks, there are further alternatives and additions, such as ...
Bookbinding is the process of building a book, usually in codex format, from an ordered stack of paper sheets with one's hands and tools, or in modern publishing, by a series of automated processes. Firstly, one binds the sheets of papers along an edge with a thick needle and strong thread. One can also use loose-leaf rings, binding posts, twin ...
The endpapers or end-papers of a book (also known as the endsheets) are the pages that consist of a double-size sheet folded, with one half pasted against an inside cover (the pastedown), and the other serving as the first free page (the free endpaper or flyleaf). [1] Thus, the front endpapers precede the title page and the text, whereas the ...
Title page. The title page of a book, thesis or other written work is the page at or near the front which displays its title, subtitle, author, publisher, and edition, often artistically decorated. (A half title, by contrast, displays only the title of a work.) The title page is one of the most important parts of the "front matter" or ...
Book design – the common structural parts of a book include: Front cover: hardbound or softcover (paperback); the spine is the binding that joins the front and rear covers where the pages hinge. Front endpaper – the endpapers of a book are pages that consist of a double-size sheet folded, the front endpaper and the flyleaf.