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  2. Impression (online media) - Wikipedia

    en.wikipedia.org/wiki/Impression_(online_media)

    Internet marketing. An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. [ 1] Each time an ad is fetched, it is counted as one impression. [ 2]

  3. Graphic design - Wikipedia

    en.wikipedia.org/wiki/Graphic_design

    Graphic design is a profession, [ 2] academic discipline [ 3][ 4][ 5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [ 6] Graphic design is an interdisciplinary branch of design [ 1] and of the fine arts.

  4. Impressionism (literature) - Wikipedia

    en.wikipedia.org/wiki/Impressionism_(literature)

    The term is used to describe a work of literature characterized by the selection of a few details to convey the sense impressions left by an incident or scene. This style of writing occurs when characters, scenes, or actions are portrayed from a subjective point of view of reality. [3] People wore me down. I’m tired of being an inn for those ...

  5. Illustration - Wikipedia

    en.wikipedia.org/wiki/Illustration

    Illustration. An illustration is a decoration, interpretation, or visual explanation of a text, concept, or process, [1] designed for integration in print and digitally published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films. An illustration is typically created by an illustrator.

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...

  7. Gross rating point - Wikipedia

    en.wikipedia.org/wiki/Gross_rating_point

    Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly ...

  8. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    t. e. Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.

  9. Viewable impression - Wikipedia

    en.wikipedia.org/wiki/Viewable_impression

    In the online advertising industry, a viewable impression is a measure of whether a given advert was actually seen by a human being, as opposed to being out of view or served as the result of automated activity. The viewable impression guidelines [1] are administered by the Media Rating Council and require that a minimum of 50% of the pixels in ...