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The term "mass media" is sometimes erroneously used as a synonym for "mainstream media". Mainstream media are distinguished from alternative media by their content and point of view. Alternative media are also "mass media" outlets in the sense that they use technology capable of reaching many people, even if the audience is often smaller than ...
In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
The word "media" is widely used as a short-hand for "mass media". Although commonly misused as a singular term — erroneously implying that "the media" are a single, monolithic entity — "media" is the plural of "medium", and thus refers to the multiplicity of publications, broadcast outlets, etc.
Sometimes the term independent media is used as a synonym, indicating independence from large media corporations, but generally independent media is used to describe a different meaning around freedom of the press and independence from government control. Alternative media does not refer to a specific format and may be inclusive of print, audio ...
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media ...
Old media companies have diminished in the last decade with the changing media landscape, namely the modern reliance on streaming and digitization of formerly analog content, [33] and the advent of simple worldwide connection and mass conversation. [7] Old media, or "legacy media" conglomerates include Disney, Warner Media, ViacomCBS ...
Common things carried by media include information, art, or physical objects. A medium may provide transmission or storage of information, or both. The industries which produce news and entertainment content for the mass media are often called "the media" (in much the same way the newspaper industry is called "the press"). In the late 20th ...