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Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in Canada. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
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They were first introduced in 1998, and were marketed using the Lay's, Ruffles, Doritos, and Tostitos brands. Although initially popular, charting sales of $400 million in their first year, they subsequently dropped to $200 million by 2000, as Olestra caused "abdominal cramping, diarrhea , fecal incontinence ["anal leakage"], and other ...
Since late 2006, Lay's Stax have been available in Brazil under the name "Elma Chips Stax", deriving their name from that of a Brazilian division of the PepsiCo corporation known as Elma Chips. However, the yellow lids atop the cans are marked with the Lay's Stax brand name typical in most other regions of the world.
In a Jan. 31 post on Instagram, Lay’s said its new potato chip flavor would be part of IHOP’s Rooty Tooty Fresh ’N Fruity series, which the breakfast food chain relaunched last year. Unlike ...
Frito-Lay spent $414 million in 2009 on product development, including development of salt crystals that would reduce the salt content of Lay's potato chips without adversely affecting flavor. [ 48 ] Unsalted chips are available, e.g. the longstanding British brand Salt 'n' Shake , whose chips are not seasoned, but instead include a small salt ...