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A screener (SCR) is an advance or promotional copy of a film or television series sent to critics, awards voters, video stores (for their manager and employees), and other film industry professionals, including producers and distributors. [1] It is similar to giving out a free advance copy of books
Unlike a finished promo single, these are commonly test pressings or white labels and thus are manufactured in limited runs. Traditionally, these promotional copies were supplied to DJs through music pools. Despite the good intention, there has been some dispute within the industry whether an advanced promotion is a good thing or not.
Most advance copies have a printed-on label on the spine and possibly the front cover with the release year and month of the final book. Although ARCs are usually free promotional items, some early versions of books, even some labeled by the publisher as ARCs, are sold to the public. An example is Captain Vorpatril's Alliance by Lois McMaster ...
A teaser poster or advance poster is an early promotional film poster, containing a basic image or design without revealing too much information such as the plot, theme, and characters. The purpose is to incite awareness and generate hype for the film.
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Promotion is a key factor in the success of a record, and is largely the label's responsibility, as is proper distribution of records. While initial recording deals usually yield a smaller percentage of royalties to the artists, subsequent (or re-negotiated) deals can result in much greater profit, or profit potential.
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