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  2. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

  3. Location search optimization - Wikipedia

    en.wikipedia.org/wiki/Location_search_optimization

    Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable.

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  5. Personalized search - Wikipedia

    en.wikipedia.org/wiki/Personalized_search

    Personalized search is a web search tailored specifically to an individual's interests by incorporating information about the individual beyond the specific query provided. There are two general approaches to personalizing search results, involving modifying the user's query and re-ranking search results. [1]

  6. Local search (Internet) - Wikipedia

    en.wikipedia.org/wiki/Local_search_(Internet)

    In February 2012, Google announced that they made 40 changes to their search algorithm, including one codenamed "Venice" which Google states will improve local search results by "relying more on the ranking of (Google's) main search results as a signal", [9] meaning local search will now rely more on organic SERPs (Search Engine Result Pages).

  7. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    Since then, Google's web spam team has attempted to prevent the manipulation of their search results through link building. Major brands including J.C. Penney, BMW, Forbes, Overstock.com, and many others have received severe penalties to their search rankings for employing spammy and non-user friendly link building tactics. [13]

  8. China's BYD cuts entry price for smart EVs to below $10,000 - AOL

    www.aol.com/news/chinas-byd-equip-affordable-car...

    BEIJING/SHANGHAI (Reuters) -China's BYD on Monday started offering advanced autonomous driving features on most of its models including ones priced as low as $9,555, far undercutting competitors ...

  9. TrustRank - Wikipedia

    en.wikipedia.org/wiki/TrustRank

    TrustRank is an algorithm that conducts link analysis to separate useful webpages from spam and helps search engine rank pages in SERPs (Search Engine Results Pages). It is semi-automated process which means that it needs some human assistance in order to function properly.

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