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An advertising postcard is a privately, commercially produced, rectangular piece of stiff paper (typically 3.5 X 5.5 inches, or 148mm x 105mm in Europe) [1] printed in a form that is easy to send through the post and is designed to carry promotional messages of products or services.
1907 Aleardo Villa calendar.. The JOB collection is a production of graphic works consisting of calendars, posters and postcards advertising the JOB rolling paper factory. . Artistic in character, it was illustrated by renowned painters and poster artists, mainly during the Art Nouveau
Example of a court card, postmarked 1899, showing Robert Burns and his cottage and monument in Ayr Postcard depicting people boarding a train at the Shawnee Depot in Colorado, late 1800s. A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non ...
Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the Livestrong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research.
Artistic designs had become highly prized particularly during the peak of production of the "golden age of souvenir postcards" (1898–1915) for their great marketing possibilities. Clapsaddle is credited with over 3000 designs in the souvenir post card field.
Media commonly used in mail art include postcards, paper, a collage of found or recycled images and objects, rubber stamps, artist-created stamps (called artistamps), and paint, but can also include music, sound art, poetry, or anything that can be put in an envelope and sent via post. Mail art is considered art once it is dispatched.
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Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare. Recruit members for organizations or companies. Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:
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